Yankee Candle

Yankee Candle

4,000 sales points in Europe get customised display material for a uniform look

Seasonal window displays for four brands

Yankee Candle is an American company that distributes four brands of candles in Europe (Yankee Candle, Woodwick, Chesapeake Bay Candle and Millefiori) through approximately 4,000 of its own shops and resellers. Each point of sale must be provided with new seasonal window materials—posters, displays, totems, window stickers, depending on the size of the shop—every two months. In addition, the company releases a new fragrance catalogue twice a year.

Strong branding

That might smell like a lot of hassle for the company’s marketing department. But with Daddy Kate, everything goes smoothly. Thanks to customised shop packages, all points of sale have exactly the same look every season, allowing Yankee Candle to build a strong brand identity in Europe. Our speed is crucial here, as the parent company in America that supplies the source files has tight deadlines.

Stock management too

We keep some standard items in stock at all times. If a new shop or reseller is brought in somewhere in Europe, they immediately receive a starter pack of display materials. That means we can provide an even faster service, resulting in a carefree marketing department and satisfied shopkeepers. So, does it always smell of roses? That depends on the season …


Daddy Kate press release

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