From window posters to shop decoration

When you enter a Delhaize shop, you’ll no doubt check out the week’s promotional posters, the shelf ads, displays or leaflets that offer you discounts. But have you ever wondered who prints the weekly point-of-sale material for those 650 shops in Belgium (including Proxy, AD and Supermarket Delhaize)? That would be us.

Extensive automation and personalisation

Each shop needs customised promotional communications, often with different prices depending on the type and location. That means about 10,000 PDFs a week, which are automatically compiled per shop in the various formats, based on the database provided by Delhaize. Thanks to this automation, we’ve been able to greatly simplify the client’s complex flow.

Big box per shop, with local items added

We then pack all the printed promotional material in a handy big box per outlet. For some shops, we also add items for local campaigns. And we do all this in just three to four days.

Maximum peace of mind

For 20 years, Daddy Kate has been Delhaize’s preferred print partner. And for those 20 years, Delhaize has been able to rest easy. As well as high-quality print and punctual delivery, we believe in process optimisation, including developing a web-to-print solution specifically for their needs. Every change in this process is thoroughly discussed, to ensure the efficient operation is maintained.