This allows the company to better respond to the increased demand for smaller print runs, while also responding to the trend of personalised printing. Daddy Kate thus takes an important step from commodity to offering added value by enabling more applications. For example, the HP Indigo 12000 is equipped with the OneShot option, allowing special substrates (such as vinyl, electrostatic and synthetic materials, textured paper, etc.) to be printed. The use of white ink allows printing on dark and transparent materials.

For Daddy Kate, the HP Indigo 12000 comes on top of several investments in machinery and infrastructure they have made over the past 12 months, to build out a digital department.

Thijs Claes, CEO Daddy Kate, says: “The investment in the HP Indigo 12000 is part of our future strategy and strengthens our position at the top of the Belgian graphics market. The HP Indigo 12000 will allow us to win new projects and improve our profitability by converting short run jobs from analogue to digital. This will also allow us to increase our volume. In summary, with this Indigo we have an even broader portfolio to meet all the printing needs of our customers.”