Variable printing in text and image

Based on a customer’s calling behaviour, Proximus offers tailored promotions and campaigns. It’s a personal approach that, in terms of communication, requires a lot of technical know-how in variable printing. ProxiClub, the hyper-personalised newsletter sent to Platinum, Gold and Silver customers, contains no fewer than 60 variable content blocks—text and image—tailored to the reader’s profile. The ‘Fiberkrant’, a direct mailing with the latest Proximus products and offers where speed is key, is also personalised. Daddy Kate supports the company through the entire process, from organising an efficient flow to handling and shipping.

Tailor-made shop packages

The POS material for the Proximus shops is also adapted to their needs, with a range that includes PVC wobblers and window posters, forex panels and life-size cardboard displays. Every month we put together new packages and send them to stores so they can communicate the latest promotions in a timely manner.

Packaging too

We also produce the packaging (printing, cutting, folding, gluing) for their modems and decoders. We are a versatile print partner that can handle literally anything, resulting in a close partnership of more than 15 years during which time we’ve worked closely with both Proximus and their POS and marketing agencies.