AEG

AEG

How can we automate the design of household appliances catalogues as much as possible without sacrificing flexibility?

The Electrolux Product Management System prepares a file that includes all specifications of the appliances. We process this set structure via a script that places the right texts, photos, diagrams and product details in an inDesign file. The imposition scheme, i.e. the layout of the catalogue prepared by Electrolux, serves as the guideline for the designer.

Working with inDesign enables us to maintain the flexibility to make corrections and changes as necessary. Not only is this a faster way to work, but also pleases our designers, since they no longer have to deal with tedious copying and pasting.

Want to know more about AEG? Then make sure to have a look at their website.

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